The development of Rent App commenced with an in-depth analysis of the pain points associated with traditional rent payments. Collaborating closely with the owners of Cash App, Daybreak identified key areas for improvement and innovation in the rent payment process.

The design and development phase focused on creating an intuitive mobile platform that prioritizes accessibility and ease of use. Soft gradients were strategically employed in the app's visual design to evoke a sense of satisfaction associated with timely payments. This aesthetic choice aligns seamlessly with Rent App's core values of uncomplicated efficiency, reinforcing the platform's dedication to simplifying the rent payment process.